“Life saving” nanotechnology fashion

Take a minute and see an amazing discovery fashion has ever seen so far within the frame of ecological solutions!
Nanotech clothing which traps and destroys airborne pollutants and purifies the air could clean up city streets and save lives, according to researchers.
The University professors behind Catalytic Clothing hope their innovation can increase life expectancy and improve air quality.
And it can be applied to almost any garment in close future it will be available on the market!
Watch the video!!!

NANO Future - Fashion TRENDSETTED

As most of the designers stay in the safety of the good old tradition, some do dear to experiment with new materials and techniques. And that's what I like to call a real designer a real avant garde and a real trendsetter.
At the time of nanotechnology materials and many new possibilities just a few dare to explore, or more or less, the ones that do have the possibility to play with these future materials. But soon to be the design will be all and only about these new materials.
But I do have to admit, I didn't expect Marks & Spencer to go out on the market with tech clothes before the most of the designers did! But no worries, fashion designers do follow, or at least try to. Far from the eyes of the mainstream and far the high street market. One of the first to get involved is certainly Angel Chang that made a kick-start collaborating with hi-tech gurus, back in the 2007, continuing with collections for 2008 but it seems that the designer is to busy partying lately the scene of NY to continue the work. The preview for the SS2011 is on but no collection on the site.
My question is, when will the designers, follow the conceptual ideas of Philips design and other companies already patented the technology for fashion. Not to mention a simple usage of smart fabrics that cant get dirty or don't need ironing, that appeared on the market from 2007. Imagine no dry cleaning and ironing, and no risk for our favorite couture to get ruined!
Guys, wake up its 2011, time to rethink design and catch the step with future and technology.

Just as an example of tech design and smart clothing are the designs of the amazing Husseyn Chalayan.
www.husseinchalayan.com

Sotiris Georgiou - Multidimensional

During the 13th Athens Fashion Week this video has been presented. All compliments to the team! Effex! Finally the Greek scene presents a hi quality work that goes out of the concept of what we are used to seeing around here. Congratulations and I hope the rest of the creative people in Greece will follow soon. Finally crisis is just the state of mind, and if we treat it like that, we can go further and beyond. My compliments to the designer too!

DaRousso Futumn/Winter 2010-11 Collection FUTURE ETHNO

Finally the collection is out for the public. Full article and more photos on DaRousso Blog and DaRousso Official Web Page.

Milan Fashion Week s/s 2011

Milan loves Fashion, it's a protect symbol that has opened this fashion week in Milan. This year, the capital of Prèt à porter has a new costume. The city of Milan became the protagonist of fashion shows and really love its.

As for a new collection for the next spring /summer, could say that after many seasons of basic black even for warm weather styles, the current fashion week is alive with bright shades and bold prints. Many of the collections have a cheery floral inspiration.

SEDUZIONI

VICTORIA BECKHAM

SCERVINO

ROCCOBAROCCO

PRADA

PRADA

KRIZIA

FENDI

D&G

D&G